:root{--ink:#11110f;--paper:#fffaf6;--sky:#17a8d4;--sky-soft:#dff4fa;--pink:#efb7bd;--pink-soft:#fae8ea;--peach:#f1d6ba;--peach-soft:#fbefe3;--acid:#efb7bd;--blue:#17a8d4;--line:rgba(17,17,15,.18);--shell:min(1440px,calc(100vw - 48px));--radius:26px}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,"Helvetica Neue",Helvetica,sans-serif;line-height:1.35;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button,input,textarea,select{font:inherit}.shell{width:var(--shell);margin-inline:auto}.site-header{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--paper) 86%,transparent);backdrop-filter:blur(18px);border-bottom:1px solid var(--line)}.header-inner{height:78px;display:flex;align-items:center;justify-content:space-between}.logo{width:146px;display:block}.logo svg{width:100%;height:auto}.main-nav{display:flex;align-items:center;gap:28px;font-size:14px;font-weight:700}.main-nav a:not(.nav-cta):hover{text-decoration:underline;text-underline-offset:5px}.nav-cta,.button{display:inline-flex;align-items:center;justify-content:center;border:1px solid var(--ink);border-radius:999px;padding:13px 20px;font-weight:700;transition:.2s ease}.nav-cta{background:var(--ink);color:white}.button:hover,.nav-cta:hover{transform:translateY(-2px)}.button-dark{background:var(--ink);color:white}.button-light{background:white;color:var(--ink);border-color:white}.button-ghost{background:transparent}.menu-toggle{display:none;background:none;border:0;font-weight:700}.hero{min-height:calc(100svh - 78px);display:grid;align-items:end;padding:70px 0 48px;overflow:hidden}.hero-grid{display:grid;grid-template-columns:1.6fr .65fr;gap:60px;align-items:end}.eyebrow,.kicker{text-transform:uppercase;font-size:12px;letter-spacing:.14em;font-weight:800}.hero h1,.display{font-size:clamp(64px,10.2vw,158px);line-height:.82;letter-spacing:-.075em;margin:16px 0 30px;text-transform:uppercase}.hero h1 em{font-style:normal;display:inline-block;background:var(--sky);color:white;padding:0 .08em;border-radius:.12em;transform:rotate(-1deg)}.hero-side{font-size:clamp(18px,2vw,28px);padding-bottom:10px}.hero-side p{margin:0 0 28px}.actions{display:flex;flex-wrap:wrap;gap:10px}.section{padding:110px 0;border-top:1px solid var(--line)}.section-dark{background:var(--ink);color:white}.section-acid{background:var(--pink-soft)}.intro-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:70px}.intro-grid h2,.section-title{font-size:clamp(44px,6.5vw,98px);line-height:.92;letter-spacing:-.06em;margin:0}.problem-list{font-size:clamp(22px,3.2vw,48px);line-height:1.15;margin:0;list-style:none;padding:0}.problem-list li{padding:13px 0;border-bottom:1px solid var(--line)}.problem-list li::before{content:"↘";font-size:.65em;margin-right:.5em}.split-cards{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:58px}.portal{min-height:540px;border:1px solid var(--ink);border-radius:var(--radius);padding:34px;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;position:relative}.portal:nth-child(1){background:#fff}.portal:nth-child(2){background:var(--sky);color:white;border-color:var(--sky)}.portal h3{font-size:clamp(44px,5vw,76px);line-height:.9;letter-spacing:-.055em;margin:10px 0 24px}.portal p{max-width:520px;font-size:20px}.tag-row{display:flex;flex-wrap:wrap;gap:8px}.tag{border:1px solid currentColor;border-radius:999px;padding:8px 11px;font-size:12px;font-weight:700}.projects{display:grid;gap:18px;margin-top:56px}.project-card{display:grid;grid-template-columns:1.05fr .95fr;background:#fff;border-radius:var(--radius);overflow:hidden;min-height:490px;border:1px solid var(--line)}.project-visual{position:relative;overflow:hidden;background:var(--blue);min-height:400px}.project-2 .project-visual{background:var(--pink)}.project-3 .project-visual{background:var(--peach)}.orbit{position:absolute;border:3px solid var(--ink);border-radius:50%;width:62%;aspect-ratio:1;left:19%;top:18%}.orbit-b{width:42%;left:29%;top:29%}.project-mark{position:absolute;font-size:clamp(90px,15vw,230px);font-weight:900;letter-spacing:-.08em;bottom:-.2em;right:.03em}.project-copy{padding:44px;display:flex;flex-direction:column}.project-copy h3{font-size:clamp(34px,4.2vw,66px);line-height:.95;letter-spacing:-.045em;margin:25px 0}.project-copy p:not(.kicker){font-size:16px;color:#555}.text-link{margin-top:auto;font-weight:800}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.22);border:1px solid rgba(255,255,255,.22);margin-top:56px}.step{background:var(--ink);padding:30px;min-height:340px}.step-num{font-size:12px;letter-spacing:.12em}.step h3{font-size:38px;letter-spacing:-.04em;margin:70px 0 18px}.step p{color:#bcbcb6}.manifesto{display:grid;grid-template-columns:1.2fr .8fr;gap:70px;align-items:end}.manifesto p{font-size:22px}.stat-band{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:54px}.stat{border-top:1px solid currentColor;padding-top:14px;font-size:14px}.stat strong{font-size:clamp(40px,5vw,78px);display:block;letter-spacing:-.05em}.ideas-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:50px}.idea{border:1px solid var(--line);border-radius:var(--radius);padding:30px;min-height:320px;display:flex;flex-direction:column;transition:.2s}.idea:hover{background:white;transform:translateY(-4px)}.idea h3{font-size:34px;line-height:1;letter-spacing:-.04em}.idea .text-link{margin-top:auto}.agency-band{display:grid;grid-template-columns:1.3fr .7fr;gap:60px;align-items:end}.agency-band p{font-size:22px}.site-footer{background:var(--ink);color:white;padding:90px 0}.footer-grid{display:grid;grid-template-columns:1.3fr .7fr;gap:60px}.site-footer h2{font-size:clamp(52px,8vw,110px);line-height:.86;letter-spacing:-.06em;margin:15px 0 42px;text-transform:uppercase}.footer-meta{display:flex;flex-direction:column;justify-content:flex-end;font-size:14px}.footer-meta a{text-decoration:underline}.copyright{opacity:.55}.page-hero{padding:120px 0 80px}.page-hero h1{font-size:clamp(62px,9vw,138px);line-height:.84;letter-spacing:-.07em;text-transform:uppercase;margin:15px 0 30px}.page-lead{font-size:clamp(21px,2.4vw,34px);max-width:880px}.content-grid{display:grid;grid-template-columns:.55fr 1.45fr;gap:60px}.content-grid h2{font-size:18px;margin:0}.content-body{font-size:20px;max-width:900px}.content-body h3{font-size:clamp(38px,4.5vw,68px);line-height:.95;letter-spacing:-.04em;margin:70px 0 20px}.content-body ul{padding-left:1.1em}.faq{margin-top:60px;border-top:1px solid var(--line)}details{border-bottom:1px solid var(--line);padding:22px 0}summary{font-weight:800;font-size:20px;cursor:pointer}.contact-grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:70px}.contact-form{background:white;border:1px solid var(--line);border-radius:var(--radius);padding:34px}.field{margin-bottom:22px}.field label{display:block;font-size:13px;font-weight:800;margin-bottom:8px}.field input,.field textarea,.field select{width:100%;border:0;border-bottom:1px solid var(--ink);padding:12px 0;background:transparent;border-radius:0;outline:none}.field textarea{min-height:150px;resize:vertical}.field input:focus,.field textarea:focus,.field select:focus{border-bottom-width:2px}.form-note{font-size:12px;color:#666}.engagement-meter{position:fixed;z-index:60;right:20px;bottom:20px;background:var(--pink);border:1px solid var(--ink);border-radius:999px;padding:10px 15px;font-size:12px;font-weight:800;transform:translateY(90px);transition:.35s}.engagement-meter.visible{transform:translateY(0)}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}@media(max-width:900px){:root{--shell:calc(100vw - 28px)}.header-inner{height:68px}.logo{width:125px}.menu-toggle{display:block}.main-nav{display:none;position:absolute;top:68px;left:0;right:0;background:var(--paper);padding:24px;flex-direction:column;align-items:stretch;border-bottom:1px solid var(--line)}.main-nav.is-open{display:flex}.hero{min-height:auto;padding:90px 0 50px}.hero-grid,.intro-grid,.manifesto,.agency-band,.footer-grid,.content-grid,.contact-grid{grid-template-columns:1fr;gap:38px}.hero h1,.display{font-size:clamp(58px,18vw,100px)}.split-cards,.ideas-grid{grid-template-columns:1fr}.portal{min-height:430px}.project-card{grid-template-columns:1fr}.project-visual{min-height:300px}.project-copy{min-height:360px;padding:28px}.steps{grid-template-columns:1fr 1fr}.section{padding:78px 0}.stat-band{grid-template-columns:1fr}.footer-meta{margin-top:30px}}@media(max-width:560px){.steps{grid-template-columns:1fr}.step{min-height:260px}.step h3{margin-top:40px}.actions{flex-direction:column}.button{width:100%}.page-hero{padding:85px 0 55px}.page-hero h1{font-size:16vw}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}

/* SEO / GEO content system */
.breadcrumbs{display:flex;gap:9px;align-items:center;flex-wrap:wrap;font-size:12px;font-weight:700;margin-bottom:34px;color:#676761}.breadcrumbs a{text-decoration:underline;text-underline-offset:4px}.seo-hero h1{max-width:1250px}.article-meta{font-size:12px;font-weight:700;margin-top:26px;color:#686861}.answer-section{padding:70px 0}.answer-grid{display:grid;grid-template-columns:.55fr 1.45fr;gap:60px}.answer-copy{font-size:clamp(27px,3vw,46px);line-height:1.08;letter-spacing:-.035em;margin:0;max-width:1050px}.content-aside{position:sticky;top:110px;align-self:start}.content-aside p:not(.kicker){font-size:17px;max-width:330px;margin:18px 0 26px}.article-body{max-width:880px}.article-section{padding:0 0 58px;border-bottom:1px solid var(--line);margin-bottom:58px}.article-section:last-child{border-bottom:0}.article-body .article-section h2{font-size:clamp(34px,4vw,60px);line-height:.98;letter-spacing:-.045em;margin:0 0 25px}.article-body p{font-size:19px;line-height:1.58}.article-body li{font-size:18px;line-height:1.5;margin:10px 0}.related-section{background:#fff}.small-title{font-size:clamp(42px,5vw,72px)}.related-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:42px}.related-card{border:1px solid var(--ink);border-radius:18px;padding:24px;min-height:150px;display:flex;justify-content:space-between;gap:24px;align-items:flex-end;font-size:20px;font-weight:800;transition:.2s}.related-card:hover{background:var(--sky-soft);transform:translateY(-3px)}.seo-card-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}.seo-card{border:1px solid var(--line);border-radius:var(--radius);padding:32px;min-height:360px;display:flex;flex-direction:column;transition:.2s;background:rgba(255,255,255,.3)}.seo-card:hover{background:white;transform:translateY(-4px)}.seo-card h2{font-size:clamp(32px,3vw,48px);line-height:1;letter-spacing:-.045em;margin:24px 0 16px}.seo-card p:not(.kicker){font-size:16px;color:#565650}.seo-card .text-link{margin-top:auto}.ideas-actions{margin-top:28px}.footer-links{display:grid;gap:7px;margin:18px 0 24px}.footer-links a{text-decoration:none}.footer-links a:hover{text-decoration:underline}.footer-links a::before{content:"↗ ";opacity:.5}
@media(max-width:900px){.answer-grid,.seo-card-grid,.related-grid{grid-template-columns:1fr}.content-aside{position:static}.answer-section{padding:52px 0}.seo-card{min-height:300px}.related-card{min-height:120px}.article-body p{font-size:18px}}




/* OXXXO brand refresh */
.logo{width:136px;display:flex;align-items:center;min-height:42px}
.logo-img{display:block;width:100%;height:42px;object-fit:contain;object-position:left center}
.footer-logo-wrap{display:inline-flex;background:#fff;border-radius:14px;padding:10px 12px;margin-bottom:18px}
.footer-logo{display:block;width:96px;height:32px;object-fit:contain}
.section:nth-of-type(2n):not(.section-dark):not(.section-acid){background:linear-gradient(180deg,var(--paper),var(--peach-soft))}
.portal:nth-child(1){background:var(--pink-soft)}
.project-1 .project-visual{background:var(--sky)}
.project-2 .project-visual{background:var(--pink)}
.button-dark,.nav-cta{box-shadow:0 0 0 0 var(--sky);}
.button-dark:hover,.nav-cta:hover{box-shadow:5px 5px 0 0 var(--sky)}
.kicker,.eyebrow{color:color-mix(in srgb,currentColor 72%,var(--sky))}
.section-dark .kicker,.site-footer .kicker{color:var(--pink)}
@media(max-width:900px){.logo{width:118px}.logo-img{height:36px}}